In the financial world, Contrarian Investing is an investment strategy characterized by buying and selling in contrast to the prevailing sentiment at the time. This is also a basic investment strategy for sports betting. Fading the public, or betting against the majority, is a proven strategy to be profitable long term in every sport.
Knowing the public side of every game is important but that by itself will not tell the entire story. Monitoring line movement throughout the day and recognizing the books reaction to the market can offer great opportunities for profit.
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