One aspect of line-making that doesn’t get talked about much is public perception. In addition to stats and the situation, bookmakers factor in the public perception of the game before setting a line and this exposes real value for the sharp bettor.

A great way to consistently find value is to go against the grain in stand-alone games or late games. Monday Night Football, the Superbowl, Sunday Night Baseball and semis and finals in major tennis tournaments are relatively high ticketed games with the public trying to recoup losses from earlier in the day/week.

Obviously, books use  ...